Client Brief
“We want a simple character creator that can be used for representing the player and with a focus of diversity and sharing experience with others.”
Designing the User Experience
Diversity Fashion
A group project consisting of 3 people.
Many young people don’t feel quite represented by their character created for their game or sharing their creations with others and because of this, causes a lack of diversity of different race and cultures.
Easy to navigate
Client Needs
A character creator that is:
Represents the player
Share Experiences with others
Our solution
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Through user research, the team found that most preteen-teenager games with a focus on character creation, have bubbly, round and bright, but neutral colours such as cream and light browns.
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Ensure that the project has as much customisation options possible to adhere to this requirement. Research and comparisons were done on various games for which options were present and needed in a variety of games.
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The target market being people who are just entering and having exposure into the world of diversity and discovering themselves, so it was paramount to be inclusive and non-offensive as possible.
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The team insisted on creating an experience free of microtransactions. Every option is available from the start and non are locked behind any DLC.
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Post creations directly to social media outlets when sharing characters online.
Prototype
Personal Contributions
UX design and layout - (Intuitive and easy of use for everyone)
Art style - (Theme and images from open-sourced websites and gender neutral colours to represent everyone without bias)
Functionality - (Demo purposes)
Note: Flow 2 is our original prototype before the creation ofFlow 1.